SEATTLE – April 14, 2009 – Today, the nation’s leading marine Web-based resources, YachtWorld.com and Boats.com, divisions of Dominion Enterprises, announced they had appointed Dickman Marketing Inc., as their marketing consultancy.
“The appointment of Dickman Marketing is an important part of our strategy to develop our role as the most cost effective and efficient provider of online marketing and business solutions for yacht broker and dealer communities worldwide,” said Ian Atkins, VP and general manager of YachtWorld.com and Boats.com. “Their unique blend of Internet skills coupled with an in-depth knowledge of the way that yacht brokers and dealers operate will be a tremendous additional resource for our customers.”
Dickman Marketing represents the return to agency ownership for Mike Dickman who began his first agency in 1993. Dickman has developed successful advertising and marketing campaigns for Bertram Yacht, Ferretti Yachts, Jtech (pager systems), the ATP World Tour, Pershing Yachts and HMY Yacht Sales. These campaigns included, but were not limited to: traditional print, radio, television, event production and management, co-branding programs and search engine marketing campaigns.
“I look forward to being part of a team that has demonstrated their understanding of the importance of Internet marketing and the opportunities for its clients,” said Mike Dickman, president, Dickman Marketing. “Maximizing online return on investment for yacht brokers and dealers is a major element of our brief.”