“The appointment of Dickman Marketing is an important part of our strategy to develop our role as the most cost effective and efficient provider of online marketing and business solutions for yacht broker and dealer communities worldwide,” said Ian Atkins, VP and general manager of YachtWorld.com and Boats.com. “Their unique blend of Internet skills coupled with an in-depth knowledge of the way that yacht brokers and dealers operate will be a tremendous additional resource for our customers.”

Dickman Marketing represents the return to agency ownership for Mike Dickman who began his first agency in 1993.  Dickman has developed successful advertising and marketing campaigns for Bertram Yacht, Ferretti Yachts, Jtech (pager systems), the ATP World Tour, Pershing Yachts and HMY Yacht Sales. These campaigns included, but were not limited to: traditional print, radio, television, event production and management, co-branding programs and search engine marketing campaigns.

“I look forward to being part of a team that has demonstrated their understanding of the importance of Internet marketing and the opportunities for its clients,” said Mike Dickman, president, Dickman Marketing. “Maximizing online return on investment for yacht brokers and dealers is a major element of our brief.”

!Few editors anywhere involved in boating media have the breadth of experience and vision of John Burnham,! says Ian Atkins, VP and general manager of YachtWorld.com and Boats.com.  !People interested in boats haven’t lost their passion just because of tough economic times, and John’s appointment is the key to our strategy to feed their appetites for all things boating.  Boats.com provides an unmatched database of new and pre-owned boats for sale supported by more than 1,500 boat reviews together with regular updates on a wide range of boating topics.!

Burnham, former editor of the award-winning Cruising World magazine, will represent the websites at the Miami International Boat Show, providing event coverage through the new Boats.com blog. He’ll also be working with outstanding writers including Matt Trulio, Brett Becker, Charles Plueddeman, and Kim Kavin. While Boats.com editorial will cover a wide variety of boating topics, YachtWorld.com will initially promote education and discussion in a special brokers-only editorial area with proprietary market reports.

“As we build magnet communities suited to the nature of each site,” Burnham says, “we intend that boaters will find unique opportunities to learn about, buy, and sell boats with access to the largest databases of boats on the market.”  He adds “For all those outside of the marine industry with a passion for boats, Boats.com will provide a connection with their experience of being on the water. In addition to talking all about boats, we’ll demonstrate the fun and excitement of on-water adventures, the tradition of the marine world, the latest technology of boating gear, and the respect we learn for the water environment every time we go out.”

“Jason joins our senior management team to develop and lead the Strategic Partnerships initiative” said Ian Atkins, Group General Manager, YachtWorld.com & Boats.com, “These include new OEM services and consumer focused programs as well as traffic growth and data distribution. It is rare that people of Jason’s caliber are available and I am excited that he has chosen to join us at a time when our business is poised for further growth.”

White is a high profile marine industry veteran and has spent over 25 years in the recreational marine industry, the last 15 in marine magazine publishing. His most recent position was Publisher, Scuba Diving Magazine, where he led the transition from print only to print & Internet. Before that he was Publisher of Cruising World Magazine as well as Associate Publisher of Sailing World and Power Cruising Magazine. Prior to a career in print, he was with Lewmar Marine. He lives in Stonington, CT with his wife and two teenage boys.

Commenting on his appointment White said “I am thrilled to have been asked to join the team at YachtWorld.com and Boats.com. I’ve spent considerable time watching the developments of the web and I am very excited to be part of the marine space that can truly sell more marine products.”